1 trillion music streams worldwide by mid-2023, dominated by K-Cup and Latin songs
Will non-English language be the future of the music business? maybe According to Luminet’s mid-2023 report, the global music industry has crossed the one trillion stream mark at its fastest pace this year. This number was completed in three months. It is much earlier than 2022. Global streams have also increased by 30.8 percent compared to last year. This reflects the growing international music market.
According to Luminet’s report, two out of five or 40 percent of American music listeners enjoy music in languages other than English. Fully 69 percent of American music listeners enjoy music by foreign artists.
According to the report, Spanish, French, Japanese, Korean, Italian, German and Arabic are the most popular languages for non-English music. Of which Latin and K-pop music are at the top.
“In particular, our streaming data shows that Spanish and Korean language music are the most popular when looking at the top 10,000 streamed songs (audio and video combined) in the first half of 2023,” says Jaime Marconet, Luminet’s senior director of the music industry’s internal market and outlook.
She says, ‘Furthermore, since 2021, the share of Spanish-language music in the top 10,000 has increased by 3.6 percent, while the share of English-language music has decreased by 4.2 percent over the same period.’ There is music. “It’s not surprising that K-pop has more fans, they’re the most enthusiastic fans physically,” says Marconette.
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